Included with every HR-LASE™
90 days of marketing. Included with your device.
Every HR-LASE™ purchase ships paired with a fully-managed launch marketing program through our partner Pedal Performance. Paid search, retargeting, a conversion-optimized landing page, and weekly reporting — running on your behalf from day one. Your job is to take the calls.
The math, plainly
$11,250 in launch marketing. At no extra charge.
The 90-day bundle is bundled into the device purchase. There is no separate marketing invoice to your clinic during the trial period.
What's included
Four things running for you on day one.
Our marketing partner handles the full setup and ongoing management. No vendor relationships to manage, no ad accounts to learn.
Google Ads — paid search
High-intent capture. Patients in your zip code searching for laser hair removal see your practice first. Keywords, bidding, and negative lists are managed weekly.
The channel Candice's patients actually use. LinkedIn is excluded — it does not perform for aesthetic device buyers.
Retargeting
Keeps your practice visible to the right local audience between site visits. Visitors who landed but did not book get followed up automatically across display and social channels.
Typically generates 20–40% of booked consults after the first 30 days of data.
Conversion-optimized landing page
A dedicated page tuned to your patient mix and procedure focus. Built during onboarding week, live before launch. Not a generic template — specific to your clinic and service area.
Conversion tracking
Every booked consult is attributed back to the channel and keyword that drove it. After 30 days you can see which campaigns are working and which to cut.
Wired to your booking flow at onboarding. No separate analytics setup required.
Weekly performance reporting
Delivered through the Alderm Direct launch services portal by Pedal Performance. Impressions, clicks, leads, cost-per-lead — plain numbers, no agency word count.
Shared Slack channel
Direct line to the account team during the 90 days. Replies within one business day. No ticket system, no escalation queue.
Pricing
Included. That is the price.
| Bundle value | $3,750/mo equivalent · $11,250 total over 90 days |
|---|---|
| What the clinic pays | $0 separate charge. The marketing bundle is included with the HR-LASE™ device purchase. There is no line item on your invoice. |
| Duration | 90 days from device installation. |
| What happens at day 90 | All campaigns, ad accounts, creative assets, and tracking pixels are handed off to you. No auto-renewal. No retention pressure. If you want to continue on standard terms, that conversation happens at day 80 — your call. |
| After the bundle | Published Alderm Direct launch services pricing applies. Same rates available to any practice. No lock-in period — month-to-month from day 91. |
How it fits into the device purchase
Marketing starts the week the device arrives.
The ordering flow is simple: device first, marketing activation second. No parallel contracts, no separate vendor relationship.
Step 1 · Device order
You purchase the HR-LASE™ through the Alderm Direct team. Device ships factory-direct. Estimated delivery timeline confirmed at the quote stage.
30 days standard, from order to delivery. Confirmed against current inventory at quote stage.
Step 2 · Onboarding call
90-minute virtual call. We wire the tech, align on your target patient profile and procedure focus, and set the landing page brief. Happens the same week the device arrives.
Step 3 · Launch in week two
Campaigns go live. Landing page is built during the onboarding week. Data starts flowing. The first performance report lands seven days after launch.
Real lead volume typically builds in weeks 3–6 as the algorithms accumulate signal.
What to expect
Realistic lead volume, month by month.
Paid search performance follows a predictable ramp. The first 30 days build signal; months two and three produce volume. Set expectations accordingly.
| Period | What's happening |
|---|---|
| Days 1–14 | Onboarding, landing page build, campaign setup. No leads yet — all setup. |
| Days 15–45 | Campaigns live. Google's algorithm is learning — bids are wide, cost-per-lead is higher than it will be at maturity. Expect 5–15 inquiries. Quality check: are callers actually asking about laser hair removal? |
| Days 46–90 | Algorithm is trained on your practice's conversion signal. Cost-per-lead drops. Retargeting kicks in and starts recovering visitors who didn't book on first contact. Target: 15–25 qualified inquiries per month at this stage. |
| Day 90+ | Your accounts, your data, your decision. Practices that continue see volume compound — the audience lists and conversion history carry forward. |
Lead volume estimates are based on comparable independent aesthetic practices in similar market sizes. Actual results vary by geography, competition density, and clinic conversion rate. The largest variable is how quickly your front desk can respond to inbound inquiries — leads that wait more than 15 minutes to hear back convert at a fraction of the rate.
Ready to activate your bundle
The device purchase starts the clock.
Tell us you want the 90-day marketing bundle included. We'll confirm it's added to your purchase and connect you with the marketing team within one business day of device order.
Or call the team directly at +1 (949) 500-3290 and ask to add the marketing bundle to your purchase.
Common questions
What docs ask before they say yes.
Who actually runs the marketing?
Alderm Direct's marketing partner Pedal Performance manages the campaigns. They run paid search and retargeting for aesthetic practices — this is their core business. You do not interact with them day-to-day; the weekly report comes through the portal and the Slack channel is there if something needs attention.
Do I need to do anything to set it up?
One 90-minute onboarding call. You'll need access to your practice's Google account (or they'll create a clean one for you), a phone number or booking link for the landing page, and about 15 minutes to review and approve the ad creative. That is the full ask on your end. Everything else is handled.
What if I already have a marketing vendor?
The bundle runs in parallel or we hand you assets to give your existing vendor a head start on laser hair removal specifically. Either way, the campaigns are yours at day 90 — you decide what to do with them. Most practices find that handing over a working, data-rich campaign to an existing vendor is more useful than starting from scratch.
Why only Google Ads — no LinkedIn or other channels?
Patients searching for laser hair removal are on Google. LinkedIn is a B2B platform — it costs significantly more per click and the audience targeting for cosmetic procedure patients does not exist there at useful scale. The 90-day budget is concentrated where it converts, not spread thin across channels that look impressive but do not produce consults.
What happens to the ad accounts and data at day 90?
Everything transfers to you. Google Ads account access, audience lists, conversion history, ad creative, landing page files, and any tracking pixels — all handed off. The data you accumulate during the 90 days is legitimately valuable: it is specific to your practice's geography, patient mix, and booking flow. A vendor you hire afterward inherits a working playbook, not a blank slate.
Is the marketing bundle available separately — without the device purchase?
No. The 90-day bundle is specific to the HR-LASE™ purchase. After the trial ends, ongoing marketing is available at published rates through the same team — month-to-month, no lock-in. Contact us if you want a quote for standalone marketing services.
Next step
Ask us to include the bundle.
Every HR-LASE™ purchase is eligible. Mention it on your call and we'll confirm it's added at no extra charge.